top of page

Privacy Policy

At Guptas Fashion, we value the trust you place in us. That’s why we are committed to maintaining the highest standards for secure transactions and customer information privacy. Please read the following statement to understand our information gathering and dissemination practices. By registering with Guptas Fashion, you acknowledge your acceptance of the terms of this policy, your consent to provide required personal information, and confirm that any information provided by you through our platform is shared under a lawful contract.

Note: Our privacy policy is subject to change at any time without notice. To stay updated on any changes, please review this policy periodically.

1. Collection of Personally Identifiable Information

We collect personally identifiable information (such as your name, email address, phone number, and delivery address) when you create an account or place an order with Guptas Fashion. While you can browse some sections of our platform without being a registered user, certain actions, such as placing an order, require registration. We may request your permission to access your camera or photo gallery on your device in specific cases, such as raising a return request, submitting product feedback, or for other purposes to enhance your experience on our platform. If you choose not to grant permission, some features or services may not be accessible to you. Additionally, we may collect certain device-related details such as your IP address, device type, unique device identifier, location data, and installed applications. We may also require financial details like your bank account number and IFSC code for processing refunds where applicable

2. Use of Demographic and Profile Data

We use your personal information to provide services you request and to enhance your overall shopping experience. We may also use this information to resolve disputes, troubleshoot problems, collect payments, promote a safe shopping environment, and keep you informed about new products, offers, and updates. If we use your data for marketing purposes, you will be given the option to opt out. Your information helps us understand consumer behaviour, measure interest in our products, and customise your experience. Occasionally, we may conduct online surveys that ask for demographic information, such as age, income, or location. This data helps us provide more relevant content tailored to your preferences. Your IP address may be used to help diagnose issues with our server and to analyse overall site usage patterns.

​

Cookies

A "cookie" is a small file stored on your web browser by our server to remember specific user information. Guptas Fashion uses both permanent and temporary cookies that do not contain personally identifiable information. These cookies enhance your shopping experience and support site functionality. You may disable cookies in your browser settings; however, this may limit some of the features on our website.

3. Sharing of Personal Information

We may share your personal information with our trusted affiliates or service providers to detect and prevent fraud, identify multiple or suspicious accounts, and provide co-branded services that you have requested. These partners are required to maintain confidentiality and security as mandated by law. We may also disclose personal information if required by law, or in good faith belief that such action is necessary to comply with legal proceedings, respond to violations of our policies, or protect the rights, safety, and property of Guptas Fashion and its users. In the event of a merger or acquisition, your information may be transferred to the new business entity, which will be bound by this privacy policy with your data.

4.  Links to Other Sites

Guptas Fashion may contain links to other websites that operate independently and may collect personal information. We are not responsible for the privacy practices or content of these linked websites and encourage users to read the privacy policies of any external sites they visit.

5. Security Precautions

We implement strict security procedures to protect your personal information from unauthorised access, loss, or misuse. When you access or update your account information, we use secure servers and encryption. We comply with legal standards, including those under the Information Technology Act, 2000, to ensure your data remains protected.

6. Choice/Opt-Out

Guptas Fashion offers all users the choice to opt out of receiving promotional communications. After account creation, you may receive marketing-related updates via email or SMS. If you wish to unsubscribe from these messages or remove your contact information from our mailing list, you can write to us at guptasfamilyin@gmail.com or contact our customer care.

bottom of page